Full Reference
Trusov, Michael; Ma, Liye; Jamal, Zainab. “Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting”. Marketing Science Volume 35, Issue 3 (April 2016): https://doi.org/10.1287/mksc.2015.0956
Trusov, Michael; Ma, Liye; Jamal, Zainab. “Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting”. Marketing Science Volume 35, Issue 3 (April 2016): https://doi.org/10.1287/mksc.2015.0956