Full Reference
Platzer, Michael; Reutterer, Thomas. “Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity”. Marketing Science Volume 35, No. 5 (May 2016). DOI: 10.1287/mksc.2015.0963
Platzer, Michael; Reutterer, Thomas. “Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity”. Marketing Science Volume 35, No. 5 (May 2016). DOI: 10.1287/mksc.2015.0963