Full Reference
Schröder, Nadine; Falke, Andreas; Hruschka, Harald; Reutterer, Thomas. “Analzying the Browsing Basket: A Latent Interests-Based Segmentation Tool”. Journal of Interactive Marketing 47, (January 2022): pp. 181-197. https://doi.org/10.1016/j.intmar.2019.05.003